Custom Made Engagement Rings Are Uniquely Beautiful
An engagement ring is one of the most significant jewelry purchases you will ever make. Yet many couples choose a diamond without much consideration of the many options available to them. Some head directly to a retail chain store, under the impression that a custom ring designed by an independent jeweler must be prohibitively expensive.
You may be surprised to learn that there are wholesale jewelers who offer design package to suit nearly every budget, and that often a beautiful one-of-a-kind ring designed especially for you costs less than a stock ring plucked from a display case. Before deciding on a ring, be certain to investigate the advantages of working with a Toronto area jeweler.
The Wholesale Advantage
We all recognize the names of retail chain jewelry stores; mass media marketing campaigns have made them household names. It's natural to make assumptions about price and quality based on what we know about the large chains.
For example, you may assume that because the chain retailers deal in large volumes of diamonds, they will be able to offer consumers a lower price. In fact, chain store diamonds are often more expensive than comparable diamonds available from wholesale jewelers. This is because large chains buy their gemstones from manufacturers, and pass these "middleman” costs on to consumers. Better independent stores source and import their own diamonds, leaving them with far greater flexibility regarding pricing.
Another common misconception is that large stores must necessarily have a more reliable method of evaluating diamonds than smaller independent outlets. Wrong again. Chain stores often employ in-house appraisers. These appraisers have a vested interest in the success of the chain, which may lead them to value gemstones as highly as possible. This sometimes means that diamonds are overvalued. Many couples have learned, to their disappointment, that their diamond is worth much less than they were led to believe. The right jewelers often use impartial evaluating organizations to appraise their stones. Agencies such as the not-for-profit Gemological Institute of America (GIA) offer a more objective way of grading diamonds. As well, reputable jewelers are happy to accommodate requests for a second opinion on any stone. These factors can help you be confident that the money you spend is going toward quality diamonds.
An independent jeweler can give you more individualized attention than a chain store. However, only a few independents are leaders in the field of custom work. While some chains offer custom design services, their real focus is on stock pieces. By perusing websites, you can narrow your search to companies whose style you admire. Collaborating with a designer to create a one-of-a-kind piece can be an exciting and creative process – and the resulting ring will be beautiful, unique, and meaningful.
Visit a jeweler who can offer you wholesale prices to explore your options. Diamonds are forever: make sure your diamond engagement ring will sparkle for a lifetime!